Is Your Website Designed Correct To Convert The Visitors?

There are a number of reasons that your business needs a website. If crafted by an experienced professional for web design in Bay Area, it serves as a powerful tool to help generate leads, save time, promote your business, and expand your reach. However, a good website is the one that converts the majority of visitors.

A good business website that updates and preserves visitors will only develop your business if the visitors are converting into clients. A successful website is one that produces leads through conversions – that is, it guides visitors through the actions you want them to take that align with both your business objectives and their benefit.

Follow the two suggestions below so as to craft a website that converts visitors:

Use Forms

Leads are people who are interested in your business and who willingly gave their contact information. Your business website should include forms where people can provide their contact information to obtain more information about your business, such as through a brochure, an email, or a follow-up call.

Another approach to incorporate forms on your website is to provide content in return for their contact information. Write a free eBook on something relevant to your industry, and have people provide their contact information so as to download it. An ideal business website is one that not only attains contact information for leads, but it gives something in exchange for giving their contact information.

Include “Call To Action”

To direct your website visitors to the action you want them to take, make sure you have clear CTA (Call to Action) buttons. Many of these buttons will direct you to the forms mentioned above, or an associated landing page that contains a form.

An effective CTA button informs people exactly what will happen when they click it. The button content itself can clarify this, such as with “Get a brochure” or “Download eBook”. Or, the surrounding content can provide context for more vague buttons like “Click here” or “Sign up”.

A good business website designed by a professional for web design in Bay Area always uses CTA buttons to make the steps clear to your website visitor. The clearer the steps, the more likely they will be able to take them.